Week: 17
Micromax is an
Indian consumer electronic Company located in Gurgoan, Haryana, India. In 2000,
it started as an information technology software company working on embedded
platform. It entered in mobile phone business in 2008 when multinational
company like Samsung, Apple, Nokia and Sony Ericson etc was ruling the telecom
industry. With proper understanding of rapidly changing of customer choice,
Micromax differentiated itself from other major players with features and
pricing. In the city of powerless, the mobile phone with truck batteries need
to charge frequently so they create their product with innovative idea of
mobile phone with a month long battery backup known as X1i. By 2010 it became a
one of the largest Indian domestic mobile phone company operating in low cost
feature phone segments. This transformation credit goes to four people who
divided responsibilities on functional lines: Rajesh Agarwal, Rahul Sharma,
Vikas Jim and Suneet Arora. Now, in 2013 it has achieved 22%of market share in
the smart phone segment in India. Beside India, the company serves their
product in Nepal, Bangladesh and Sri Lanka. It offers more than 60models
ranging from feature rich, 3G data cards and LED television. Among many
products, the company made huge success from mobile phone sector including
features of 30days battery backup, universal remote control mobile phone, dual
sim card and QWERTY etc.(Micro max,2013)
Figure 1
Nokia
Nokia Corporation
is Finnish communication and information technology Multinational Corporation
that has headquarters in Finland. It provides telecommunication service and
equipment all around the world, while internet service, includes music,
application, messaging, media and game, and free of charge navigation system
and digital map information. It was the world’s largest seller of mobile phone
from 1998-2012. However from several past years its market share is declining
as rise in use of smart phone around globe. At time, when its competitor Apple
(iphone) running on Android an operating system created by Google. The
corporation’s share price fell from US$40 in late 2007 to under US$2 in mid 2012.
So to bid for recovery, Nokia announced a strategic partnership with Microsoft
in 2011, leading to replacement of Symbian with Microsoft’s Windows phone
operating system in Nokia smart phone. After replacement to Symbian system,
Nokia’s smart phone sales figure was initially increase but it collapsed
dramatically. And from beginning 2011 to 2013, Nokia fell to stick on position
of world’s largest smart phone seller.(Nokia 2013)
(Case Study)
Nirmal Kumar, a
degree holder from IIM Ahmedadad choose to earn Rs 45,000 a month, managing a
fleet of 10,000 auto rickshaw in Gujurat instead holding a job in multinational
company with a fat pay packet. Once, while returning from restaurant he was
overcharged by an auto, he felt it was cheated so at the moment he came up with
a new business idea. He contract with auto drivers who park outside the IIM
campus with assurance of free newspaper and health-cum-personal insurance
cover, in return they only had to give an undertaking that they would charge
proper fares. His new idea was popular and appreciable buy many companies.
Despite of his physical challenge, initially he bears all the expenses that
were incurred by the project. Later on the next tranche of funding came from
some companies in Gujurat. In return, its easier for companies to increase
their CSR (corporate social responsibility). Kumar developed the brand ‘G Auto’
which carry advertise of companies in vehicles and it easier a nice
opportunities for companies to promote their product face to face with
customer. Kumar generate sizeable revenue from this process. At the same time
he increased the facilities for drivers and subsidies for them like health
care, education for their wards beside the insurance. Today G Auto generates
revenue from different source like government, corporate and from
advertisement. Kumar also fight for the drivers if the cops wrongly harass
them. If any members in G Auto don’t obey the rule then they may lose the
benefit and membership. G Auto was awarded as SMART Mobility by the University
of Michigan on transportation solution. Later he met Delhi Chief Miniter and
plans for the national capital which was good opportunities for Kumar to expand
G Auto. Now using technology its easy to monitor the vehicles through GPS and
also the meter is computerized which cannot be tweaked. Customer can get
service by calling in their call center through a free mobile phone
application.
Nirmal Kumar and
Kaushlendra Kumar with diversifying of business they create new idea for
vegetable selling through innovation venture. Bihar based Kaushlendra whole
brand ‘Samriddhi’, MBA sabziwala has been professionalizing and creating new
distribution channel linkage to facilitate faster distribution of fresh fares
produce with minimal lead time and better customer satisfaction. They are
touched the lives of more than 6000 farmer families in Bihar and provide direct
employment around 300 people. Their aim is to form institution of vegetable
farmers so that they can have bargaining power in changed market dynamics like
foreign direct investment in retail. They are also trying to expand this
business and aim to cover the whole country to buy vegetable online through
which they have option to buy fresh vegetable. The whole aim for this business
is to reduce a middle party who only get commission by linking farmer and
customer. With reduce of middle party the farmer get right price and customer won’t
to pay almost 300-900% higher price for vegetable.
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