WEEK 15

Week: 15   

Why has the artist been successful? What are her key sources of sustainable competitive advantage?

There are very few people in this world who are unknown with the name of Madonna. She is truly Reigning Queen of pop. She is leading the music industry from many decade and able to have many loyal fans. The reason behind her career success would be her unique and versatile talent which is really appreciable in music world. Her controversies, shock and sexuality are always the hottest news among her fans. Besides there are some other points that helps to make her successful are as follow.

Reason behind her success       

a.       Following the trend

b.      Contributing a new kind of music in music industry

c.        Working with various producer from different genre

d.      Smart enough to manage professional and personal controversies

e.       Famous for erotic and sexy image

f.       Great personalities

g.       Fans admire for her courage and boldness

h.      Cope up and worked with many senior and junior artist (example- Timberland, Pharell Williams and       Justin Timberlake

i.        Publishing book with sexual picture of herself

Key sources of sustainable competitive

a.       Launching own fashion brand – Material Girl

b.      Huge loyal fans

c.        Launch fragrance line – Truth and Dare

d.      Establish gym chain – Hard Cady

e.       Many tours and concert around world

f.       Good connection in music industry

g.       Good strategy

What strategy directions could the artist pursue over the next ten years to continue her commercial success?

The strategy direction that Madonna can pursue over the ten years to continue her commercial success are as follow

a.       Continue creating and promoting new albums

b.      Working with various artist and producer to create more different genre of music

c.       Its time of remixing the song in music industry so Madonna can remix her old hit number.

Market development

a.       Release her album to new market around the globe

b.       World tour concert

c.       Charity by doing concert in different places

d.      Promoting her labels in Asian market

Diversification

a.       She is very famous for her fitness so can start health and fitness magazine or center.

b.      Should introduce and promote new artist

c.       Music university

d.      Political participation

e.       Creating songs in different language

f.       Creating platform for new artist

g.       Movie actor

 Reference

1.      Wikipedia (2013), Madonna (online) http://www.ask.com/question/what-is-a-corporate-level-strategy (Accessed on October 22,2013)