Week: 12 Saturday,
May 25, 2013
Saturday, May 25, 2013
WEEK 12 - VIDEO PRESENTATION
Video Presentation-
Islington college nepal strategy group video
"Nike"
http://www.youtube.com/watch?v=zG8saQSIJ-0
Tuesday, May 7, 2013
WEEK 10
In
your own words and using referenced quotes describe what is meant in strategy
by ‘Organizational Purpose’ and describe what is meant by Corporate Social
Responsibility‘
Organizational
Purpose
Simply
the organizational purpose means expressing needs and requirement of
organization, stakeholders and relevant significant. The stakeholders
requirement are various so to achieve that is consider as a organizational
purpose. In addition to achieve a shareholder needs special profit maximization
is also known as organizational purpose. So considering all the needs and
requirement of organization the mission, vision and purpose is describe to
accomplish a short term and long term organizational goals, success and
objectives. Moreover proper strategy is essential for achieving purpose
effectively and efficiently. Organizational
purpose include (Online Library, 2013)
a.
Ethical norms and
values of a firm
b.
Diversification of employees in an organization
c.
Quality and cost
d.
Organization structure
e.
Size and scope of a
firm
f.
Working environment
Corporate
Social responsibility
Corporate
Social responsibility simply means responsibilities of organization toward
society. In other words it means ‘managing overall impact of the organization
on society or community.’ In today’s world its very impossible for an
organization to do against social responsibilities. Whether the organization is
small or big they have to contribute positive toward society. Some of the
points included in corporate social responsibility are listed below (B
Mallen, 2004)
a.
Environment
protection
b.
Organization ethics toward society
c.
Human right
d.
Security
e.
Decrease pollution
f.
Increase social awareness
g.
Promotion of health and enviornment
Should
organizations focus more on profit and shareholder satisfaction or
responsibility and stakeholder satisfaction? Discuss your own thoughts but try
to support your ideas with theory or examples.
In my
point of view organization must focus on both shareholders satisfaction and
stakeholders’ satisfaction. Both are equally importance for an organization in
other words it can be say as two wheels of a cart. If one wheel is missing than
the cart would not move likewise in absence of focusing on satisfaction of
shareholders or stakeholders the overall performance of an organization will be
worst.
Profit
and shareholder satisfaction
The
shareholders are the owner of the organization and to maximize the profit means
basic needs for them. It has direct relation with existence of organization for
example if a company is not able to make a profit then it will be force to shut
down soon but if the company is in breakeven point than it can wait for some
times. Besides organization with nonprofit motives can only exist without
profit. Increase in profit means increase in the value and wealth of an
organization.
Stakeholders’
satisfaction
Stakeholders’
means all parties related to the organization which includes customer,
suppliers, competitors and shareholders etc. so we can just imagine how the
business can run without satisfying the needs of all those related parties. For
example, customer demand are varies and the organization should meet there
demand anyhow. With support of other factor customer demand should be fulfill
and then it will direct impact on profit maximization.
(Case
Study)
Write
about your experience with today‘s case study. What answers did you give to the
questions? What did you think of the CEO?
What are PepsiCo’s strategic
objectives? Why does the firm exist?
The main objective
of the firm is to capture market and become the top brand which PepsiCo follows
as well. They focus more on young people, accordingly to that they started
thinking and producing the products targeting the young people.
Other
objective is to earn and generate $30 Billion income by 2020 so they applied
emergent strategy. They are producing and trying innovating ideas which
customers’ sense composite the finest. As we know they are concentrating Asian
market after losing market in U.S.A. Understanding Asian market is large and
benefit for the products like food and beverage. In addition PepsiCo is trying
to increase the business portfolio and hence increase the product line. The
main aim of the PepsiCo is to guide and be top brand in food and beverage
manufacturing. They are preparing to provide reward as to motivate their
shareholders as well as investors by inspiring their customers, community and
workers. In addition by undertaking fair and ethical business, PepsiCo want to
be authentic and finest to their stakeholders and shareholders. PepsiCo often
want to improve different aspects like social, culture, environmental and
economic in which they are working in order to be more competitive by
generating to be better in future Other objectives of PepsiCo in to provide
best goods and services at minimum cost, also functions best to the customer
needs. For example, PepsiCo need to take care in mind to produce more healthy
food, snacks and beverage from previous, hence to increase the market share by
setting up to gain international expansion. Moreover PepsiCo wants to keep
sustainable growth and competent in distribute system empowering employees and
to be responsive. (Pepsico, 2013)
What are the
possible strengths and benefits of the strategy?
The
possible strength and benefit of the strategy are as follow
a.
Empowerments of
worker
b.
Expansion of market share
c.
Local employment
d.
Biggest food and beverage industry
e.
Experienced and
dedicated
f.
Great portfolio
g.
Able to expand their business in more than 200 countries
h.
Specific targeting of taste and preference nation wise
What are the
possible weaknesses and disadvantages of the strategy?
The
possible weakness and disadvantage of the strategy are as follow
a.
Extreme competition with
Coca-Cola
b.
Not
able to lead as a top brand in chosen industry.
c.
Low
preferences from customer
d.
Risk
high to PepsiCo.
e.
Low
attractive packaging.
f.
Shareholders
satisfaction may not be fulfilled.
Do you think the
organization has the right balance between profitability and responsibility?
Yes definitely
PepsiCo has a right balance between profitability and responsibility. In time
of decrease in 3 %market share per annum in USA they concentrate more on Asian
countries. Creating better innovative products by propelled named “GOOD FOR
YOU” OR “BETTER FOR YOU” is nutritious and quality products. Charismatic
leadership is followed by the PepsiCo chairman Miss Indra Noovi. The strategy
of her is to target to triple in generating revenue by 2020, targeting to
establish PepsiCo a number one brand in food and beverage industry. She is a
good leader because she is also careful about the responsibility towards the
workers, stakeholders as well as customers.
Reference
1.
B.Mallen.(2004) Corporate Social Responsibilty(online) http://www.mallenbaker.net/csr/definition.php (Accessed on March
6, 2013)
2.
Online library (2013) Organization Purpose (online) http://smallbusiness.chron.com/difference-organizational-purpose-objectives-36051.html (Accessed on march
5, 2013)
Tuesday, April 30, 2013
WEEK 9
Week: 9
In your own
words and using referenced quotes describe what is meant in strategy by the
‘Resource-Based View’?
Simply strategy means the broad way action plan to
achieve the organizational goal. It may be either short term or long term in
nature. And strategy by the ‘Resource- based View’ means the idea that
efficient and effective applications of the entire useful resources that the
corporation can gather helps determine its competitive advantage. It’s the
process of combining information together and making a firm different from
other organization. Some advantages of resource based view strategy are as
follow.
a.
It makes
familiar with conceptual basis for competitive advantage.
b.
Provide proper responsibility for HR
manager’s to implement a given competitive situation for producing strategic
capability.
c.
Opportunities for organization to
produce human capital by retaining and recruiting outstanding employees through
detain the stock of brilliant talent human, underlying with productive
potential.
d.
Isolating Mechanisms-attributes that
create repetition complicated.(Akio T, 2005)
How might you undertake ‘Internal Strategic Analysis’?
What models would you apply and why? Where would you go to find the information
you need?
Based on
type of organization, situation and environment the strategist move forward for
internal strategic analysis. To make the proper analysis all the things need to
be covered. The strategist can analysis the internal strategic by different way
like value chain analysis, MC Kinsey Seven S Analysis, VRIN, strength and
weakness etc.
Among many analytical tools I would select a MC Kinsey
Seven S for internal strategic analysis because
a.
It helps to improve the organization’s
performance.
b.
Many
organizations examined and apply it because it facilitates us to understand
issue of team effectiveness.
c.
Helps to determine maximum extend of
utilized proposed strategy.
d.
It provides proper support for process
and departments in time of acquisition or merger.
e.
Identify specific location in
organization where functioning is not going well and gives idea for correction.(Mind
tools, 2013)
For analysis i need a lot of relevant information to
come an effective conclusion. So to collect information I would check record in
database, each department record, sales record, past and present information,
make query with related person, future plan, annual general meeting, customer
service and website etc.
Talk about your group video work. How is it going so far? Do you have a
plan? What are you most worried about at the moment? What is going well?!
Our group video work is going very well. My team
member includes Bijay, Ujwal, Nikhil, Nichal, Diphantchu and me myself
Anil. We have chosen Nike
for our work. Looks like, we will have fun while making a group video presentation.
Currently we are researching for relevant information
for presentation.
Yes we have a plan, with relevant information first of
fall we are going to prepare a slide for presentation and we will be dividing a
group member specifically with the contents topic. Finally we will be shooting
a video and makes some editing part for attractiveness.
Currently we are worried about many things because of
lack of experience for example collecting information, making effective slide,
video shooting and editing. Despite of worried our research is going very well.
Reference
1.
Akio T, (2005) The Critical Assessment
of Resources Based View of strategic analysis (online) http://www.ritsumei.ac.jp/acd/re/k-rsc/ras/04_publications/ria_en/03_8.pdf (Accessed on April 28 2013)
2.
Mind Tools, (2013) Strategy Tools (online) http://www.mindtools.com/pages/main/newMN_STR.htm (Accessed on April
27 2013)
Monday, April 29, 2013
WEEK 8
Week: 8
The lists of
competitor for Islington College are as follow
a.
Kings College
b.
NOVA College
c.
White house GSM College.
d.
International School of Management and Technology
e.
The British College
f.
Softwarica College
g.
Silver Mountain College.
h.
Presidential College
i.
Indira Gandhi National Open University (IGNOU).
Porter’s
5 Forces Model for Islington College
a.
Threat of new
entrants
Nowadays
student prefer quality degree for their careers. And there are many colleges
affiliated of international degree. Among them Islington is one of the college
who provide international degree for Nepali student. As demand for
international degree is increasing the number of college is also increasing
gradually with different course degree though it’s not easy to start a college
with international affiliation in Nepal. But in comparison, the increased in
number of college is a kind of threat for Islington College.
b.
Bargaining Power of suppliers
Islington
College is the supplier of London Metropolitan University of London. In Nepal
for Islington College to run a international degree, they have to fulfill many
requirements of government. To get a registration and a permit is also a very
difficult task so there will be a high switching cost.
c.
Bargaining Power of Buyers
In
case of Islington College the student will have a bargaining power. In today’s
scenario many college is offering a similar kind of course and degree in Nepal.
So, student have many choices to select the college for their career. In this
way, student can take advantage of bargaining power of buyers.
d.
Threat of Substitutes Products or services
Online study and
distance learning is widely flourishing in Nepal. Many colleges’ offers online and distance learning
degrees with lower cost which perhaps is the substitute products to Islington
College. In practical some few colleges doing a fake marketing for earning
money is seen in Nepal. So the people must be aware of those colleges.
e.
Competitive Rivalry
Before for
Islington college there was no competition in Nepal because it was a monopoly
market of Islington. But now increase in number of college providing similar
kind of course and degree is making a tough completion for Islington College.
There are minimum 30 colleges in Nepal with similar kind of course and degree.
Strategic
group may Islington College belong
Strategic
Grouping of Colleges
|
Key success Factors
|
Islington college
Kathmandu, Nepal
|
ISMT college
Kathmandu Nepal
|
British college
Kathmandu, Nepal
|
KUSUM
Kathmandu, Nepal.
|
|
Cost
|
High
|
Medium
|
High
|
Low
|
|
Brand
|
√
|
Improving
|
√
|
√
|
|
Quality
|
Increasing
|
Low
|
√
|
√
|
|
Human
resources
|
Increasing
|
Medium
|
√
|
Medium
|
|
Facilities
|
Improving
|
Low
|
Low
|
Improving
|
|
Marketing
Strategy
|
√
|
Increasing
|
Normal
|
√
|
|
Services
|
Improving
|
Normal
|
√
|
√
|
Reference
1.
Islington college (2013) online at www.islington.edu.np/ (Accessed
on April 28 2013)
3. British college(2013) online at www.thebritishcollege.org.np (Accesses on April 27 2013)
4. Whitehouse college (2013) online
at www.whitehouse.edu.np (Accesses on April 27 2013)
Tuesday, April 9, 2013
WEEK 7
Week: 7
Introduction
Big mart Supermarket
stands out as one of the most valuable brands in Nepalese supermarket industry
in a very short span since its inception. The first store was launched on 10th
July, 2009 in the finest mall of the country - City Centre Mall, Kamalpokhari,
Kathmandu covering an area of 11,000 sq ft. It has been recognized for its
innovation in introducing super marketing to the Nepalese market with a very
different and organized approach. It stands out as being the first in Nepal to
provide the VALUE & SAVINGS concept to its shoppers. (Big mart,
2013)
The PESTLE analyses of
Big Mart are as follow
Political
a.
The political instability
of Nepal is directly affecting the Big Mart for day to day operation.
b.
Strike of different
parties make unable for mart to open and meet the demand of customer.
c.
Political instability
has direct influence in union of staff on mart. And make different unnecessary
demand on the name of betterment.
d.
They are not able to
expand their mart and also very hard to open a new branch.
e.
There is no any direct
or indirect support from government to Big Mart.
f.
Big Mart collect
product from domestic as well as international market. But in case of
international market no subsidy and tax benefit is provided.
Economic
a.
The overall economic
for Big Mart refers to customer demand, customer satisfaction, government
regulation etc,
b.
Big Mart has very
tough competition with Bhatt Bhateni. In comparison, Bhatt Bhateni offers more
products in number of branches in different part of country. So it’s very
difficult for Big Mart to expand and have a loyal customer.
c.
Due to different
political factor mart is not able to meet customer demand properly.
d.
Tough tax and subsidy
lead Big Mart to high the price which directly effect on competition. In this
scenario to mart can’t offer any discounts and gift to attract customers.
e.
The inflation in
country affecting the mart externally and internally. Externally seems to
increase price of product whereas internally seems increasing demand of
employee union in terms of salary and facilities.
f.
Due to certain reason
mart is not able to meet the demand of the entire customer they are high level,
medium level and low level.
Social
a.
The taste and demand
of customer varies on time so it’s very difficult for mart to make long term
plans.
b.
The product that mart
if offering should be authentic like if the product is expired than it’s a very
disadvantage for the mart. Means while there will be bad rumors of mart in
society result decreased in customer.
c.
The mart should manage
there disposal properly. If not its very hard for mart to exist in that
society.
d.
To meet the customer
demand the mart must have knowledge of taste of every customer. Example in
Nepal society, there are different people with different culture and religion.
In time of occasion the mart must offer the product that is require for people
of same culture.
e.
The mart must meet the
life style and life standard of domestic people.
f.
The mart must
contribute something positive for society. For example providing donation for
educational program.
Technological
a.
The technology shows
how advance and smart the business is. The mart must have similar or better
technology than competitor.
b.
There is a specific
department for IT in Big Mart. It assist to record consumer’s data and
transition on there database and maintain supply chain order to run day to day
operation activities and functioning well.
c.
The systems make
direct effect on Big Mart decision. Like it helps to know the specific customer
taste and preference as well as customer onion and ideas.
d.
The advance technology
records the entire product in and out of the mart. And helps to make new order
with supplier.
e.
The system helps to
manage money properly. There is no chance of money leakages.
f.
Overall the system
helps mart a lot to add value to the customer and provide better service to
their customer.
Legal
a.
It includes all the
rules and regulation made by the nation. In addition it has direct effect on
organization.
b.
It includes like
enlargement of minimum employee wages system, the foreword of age
discrimination and other inducement and service has forced retailer business
like Big Mart for cost increase.
c.
Any changes in legal
sector may increase the price of the product and cause inflation.
d.
The competition law
which is made to save small retailer business and confirm that there is no
subsistence of monopoly in retail firm and consumers are not demolished from
the monopoly power from the individual store.
e.
The consumer laws are
made to look after the right of consumer next to the ambiguous and unfair
practices.
f.
The health and safety
laws are made to facilitate workers a protected and sound environment where
they works using the safe products.
Environment
a.
There is a direct
effect for Big Mart of environment like environment change, climate or weather
condition.
b.
The mart need to make
decision according to the environment like offering more umbrella in rainy
season, offering more warm clothes in winter etc
c.
The mart must focus on
using paper or renewable product then plastic to save the environment.
d.
The using technology
and offering product should be environment friendly. And it’s better to
organize the awareness program in society.
e.
The more they
contribute to environment the more there brand value is added and gets positive
feedback from customer as well as from government.
Reference
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