Week: 8
The lists of
competitor for Islington College are as follow
a.
Kings College
b.
NOVA College
c.
White house GSM College.
d.
International School of Management and Technology
e.
The British College
f.
Softwarica College
g.
Silver Mountain College.
h.
Presidential College
i.
Indira Gandhi National Open University (IGNOU).
Porter’s
5 Forces Model for Islington College
a.
Threat of new
entrants
Nowadays
student prefer quality degree for their careers. And there are many colleges
affiliated of international degree. Among them Islington is one of the college
who provide international degree for Nepali student. As demand for
international degree is increasing the number of college is also increasing
gradually with different course degree though it’s not easy to start a college
with international affiliation in Nepal. But in comparison, the increased in
number of college is a kind of threat for Islington College.
b.
Bargaining Power of suppliers
Islington
College is the supplier of London Metropolitan University of London. In Nepal
for Islington College to run a international degree, they have to fulfill many
requirements of government. To get a registration and a permit is also a very
difficult task so there will be a high switching cost.
c.
Bargaining Power of Buyers
In
case of Islington College the student will have a bargaining power. In today’s
scenario many college is offering a similar kind of course and degree in Nepal.
So, student have many choices to select the college for their career. In this
way, student can take advantage of bargaining power of buyers.
d.
Threat of Substitutes Products or services
Online study and
distance learning is widely flourishing in Nepal. Many colleges’ offers online and distance learning
degrees with lower cost which perhaps is the substitute products to Islington
College. In practical some few colleges doing a fake marketing for earning
money is seen in Nepal. So the people must be aware of those colleges.
e.
Competitive Rivalry
Before for
Islington college there was no competition in Nepal because it was a monopoly
market of Islington. But now increase in number of college providing similar
kind of course and degree is making a tough completion for Islington College.
There are minimum 30 colleges in Nepal with similar kind of course and degree.
Strategic
group may Islington College belong
Strategic
Grouping of Colleges
|
Key success Factors
|
Islington college
Kathmandu, Nepal
|
ISMT college
Kathmandu Nepal
|
British college
Kathmandu, Nepal
|
KUSUM
Kathmandu, Nepal.
|
|
Cost
|
High
|
Medium
|
High
|
Low
|
|
Brand
|
√
|
Improving
|
√
|
√
|
|
Quality
|
Increasing
|
Low
|
√
|
√
|
|
Human
resources
|
Increasing
|
Medium
|
√
|
Medium
|
|
Facilities
|
Improving
|
Low
|
Low
|
Improving
|
|
Marketing
Strategy
|
√
|
Increasing
|
Normal
|
√
|
|
Services
|
Improving
|
Normal
|
√
|
√
|
Reference
1.
Islington college (2013) online at www.islington.edu.np/ (Accessed
on April 28 2013)
3. British college(2013) online at www.thebritishcollege.org.np (Accesses on April 27 2013)
4. Whitehouse college (2013) online
at www.whitehouse.edu.np (Accesses on April 27 2013)
No comments:
Post a Comment