WEEK 23

Week: 23 

Strategic leadership            

To deal successfully with change in organization, all executive must need skills and tools for both strategy formulation and implementation. Strategic leader are required to manage change and ambiguity that will not only provide a sense of direction, but also build ownership and alignment within the work group to implement change. The leader must have capabilities to interpret the strategic vision of organization and make other executive to get it. He can make decision for value creation and create culture, persuade employees, resources allocation and work under uncertain situation to give best possible result to meet organizational vision. (J.H.Paul, (2012),

Similarity

a. Both model focus on competitive advantage for long term and changing environment.

b. Needed to give high priority for stakeholder’s need. Leader needs to guide and motivate employees for effective and efficient management and to implement strategy for sustainability of the organization.

Difference

a. Transcendent leadership styles focus on structure, infrastructure and rules whereas other focuses on relationship and people.

b. Transcendent leadership style focus on self leadership while 5 element of successful and effective strategic leadership style focus only on organization purpose and benefit. ( Aldon, L.J. (2004),)

(Case Study)

From the interview of Harvard Business Review and Jeff Bezo we can easily identify that he is a Lynch model strategic leadership because he gives more attention to customer with respect to the employees of an organization. For further evidence I have highlighted some of the points from his interview.

a.       Proper advertising for target customer

b.      His strategy is base on long term oriented by putting customer in first rank. And after customer other stakeholders like employees and vendor etc lies on second.

c.       Customer oriented plan like Kindle, Amazon Web Services, Amazon prime did

d.      Give importance to shareowner and believe in long term share price

e.       Make customer easier to purchase product (Kindle device) by selling at near breakeven

f.       Try to win customer trust by offering product in low price despite the increase price recommend by price elasticity,. Instead focus on customer preference

g.       He encourage employee to think on behalf of customer by providing intensely fun working environment and exploring mentality. And make them focus for long term periods by having persistence and patience

h.      He face interview to convey principle and objectives of organization which is customer oriented.

Reference           

1. Aldon, L.J. (2004), Transcendent Leadership and the evolution of consciousness. London: Lightening Source UK Ltd

2. J.H.Paul, (2012), Strategic Leadership: The Essential Skills, (online), http://hbr.org/2013/01/strategic-leadership-the-esssential-skills/ar/1   (accessed on 8/1/2014)