Week 3
Answer 1
Intended strategy
Intended strategy is a
set of intentional acts that is
contemplated and planned to accomplish a goal. It is planned and deliberate
therefore also known as deliberate strategy. The basic concept of this strategy
is it is preplanned in nature and given as proper
shape after a lot of brainstorming. It also formalizes the positioning of the
firm in the market and by
positioning it is meant how a firm would relate with the external environment
and what would be its reaction in case of a change in the parameters of such
environment. (K. Dave, 2011)
Emergent strategy
Emergent strategy means
a set of certain consistent actions that form an unintended pattern which was
not initially planned or intended in the planning phase. For example, although
unintended, adopting an emergent strategy might help a business adapt more
flexibly to the practicalities of changing market condition. The strategy
responds to market and external environmental forces rather than prescribe a
long term plan. (K. Dave, 2011)
Answer 2
Strategy is like a
science because
a.
As a single person it
needs analyzing and making logical recommendation.
b.
It’s a rational set of
rule or formulaic application of analytical tools.
c.
It is formulated first
and then implemented into action.
Strategy is also like an
art or craft.
a.
Like an art and or
craft, it is very creative and unpredictable process.
b.
It’s a group activity so
for final conclusion it needs a group discussion, brainstorming, conflict,
political and compromise.
c.
Strategy is more over
like emerging and exploratory.
(http://www.nexusmc.com/strategic-planning-art-craft-or-science ) (Nexus
Management Consulting, 2013)
Answer 3
Entrepreneurial school
of strategy thought
In
this school, the strategy formation process is focused on the single leader
(usually the CEO) and is built on a vision. Proponents of this school saw
personalized leadership, based on strategic vision, as the key to
organizational success - not only in starting up and building new
organizations, but also in "turning around" faltering organizations. Some contributions of entrepreneurial school of strategy thought
are as follow
a.
In
the entrepreneurial mode, strategy making is dominated by the active search for
new opportunities.
b.
In
the entrepreneurial organization, power is centralized in the hands of the CEO.
c.
Strategy
making in the entrepreneurial mode is characterized by dramatic leaps forward
in the face of uncertainty.
d.
Growth is the dominant goal of the entrepreneurial
organization.
e.
Strategy
exists in the mind of the leader as a perspective, a vision of the
organization’s future.
f.
The
process of strategy formation is semiconscious at best, rooted in the
experience and intuition of the leader.
g.
The
leader promotes the vision under close personal control in order to be able to
reformulate specific aspects if necessary.
h.
The
strategic vision is thus malleable, and so the entrepreneurial strategy tends
to be deliberate and emergent.
i.
The
organization is likewise malleable, a simple structure responsive to the
leader’s directives.
One
of the examples of entrepreneurial school of strategy is Islingtion College in
Nepal. The founder of college had a specific vision for different and unique
course for student in Nepal. As a process he moved forward with his clear
vision and interlinked the college between London and Nepal. Now the student
studying here in Nepal can have international education with international
degree. (Mintzberg, 2013)
Learning school of strategy
thought
It’s
a process in which changes in knowledge take place inside an individual. This school sees strategy
formation as an emergent process. The management pays close attention over time
to what does work, and what doesn’t work. They incorporate these lessons
learned into their overall plan of action. The world is too complex to allow strategies
to be developed all at once. Hence strategies must emerge in small step, as an
organization adapts or learn.
Some
contribution of learning theory
a.
Simple
methods enable to explain complex phenomena.
b.
Encourages
decentralization vs. centralization (no need to have omnipotent leader.
c.
Helps
us to see strategy as a learning process (individual and collective).
d.
Helps
organization create, and come up with novel and interesting strategies( Hond
e.
Larger
practice in professional organization.
f.
Offer
a solution to deal with complexity and unpredictability in strategy formation.
g.
More
people can learn the just the leader.
h.
Strong
in complex condition with continuous change.
One
of the examples of learning school of strategy thought is social network site
in internet. We can simply see that according to consumers’ view and the
external market the site are updating and upgrading their featuring
continuously. As technology have short life cycle of time in market they need
to upgrade their product continuously.(MPaulette,2008)
Answer 4
Answer a
The
Google strategy is base on more emergent because
a.
They
understand the market requirement and makes suitable strategy for customer.
b.
They
develop search engine and promote campaign in such a way that everyone in world
can easily access to information that require.
c.
After
develop with search engine they collaborate with you tube which was one of the
finest way for online advertising network
d.
Due
to tough competition, the competitor produce apps and social network for
getting information but at the same time Google introduce Android(smart phone
operating system) with free operating system and it was platform for encourage
people to explore other Google user services, including email and search.
e.
The
Google introduce Google Instant, an enhancement that display search result
before users finish typing a query. These were a perfect strategy for Google to
increase the user in market.
Answer b
The
advantages of being experimental for Google are
a.
It is
a right way to find out the suitable product for people in market.
b.
It
helps to find out the trend for market.
c.
Increase
creativity of workers.
d.
Helps
to find good workplace for organization.
e.
Helps
to know the strategy of competitors.
Answer c
The
disadvantages of being experimental are
a.
Not
every product will lead company to success.
b.
The
companies have to invest high amount for experience so it's an expensive
method.
c.
The time is wasted for unproductive project.
d.
Sometimes the project may not be suitable for market.
e.
Competitor
may be aware about the company's strategy and vision.
Answer d
I
think the strategy of Google is emergent and experimental which is very good
for IT world. Even though Google have a very tough competition with other
organization but they are able make unique strategy for satisfying their
customer needs. The Google experiment different product like test self driven
cars, wind project and android. They provide free operating system called
android and develop own library for online applications where their competitor
charge certain amount for operating system. The customer requirement and demand
are changing day by day and for enough supply Google can’t rely on single
preplanned strategy. So, emergent strategy is very suitable for Google.
Reference
